Standalone reviews platform
Vendably Trust verifies every review against a real transaction, moderates every submission independently, and publishes the result to Google Shopping natively. No invitation caps. No paid review removal. No third-party feed contracts.
Shoppers: find a merchant on Trust (opening August 2026)
Trust competes in the reviews-platform category against Trustpilot, Reviews.io, Yotpo, Judge.me, and Bazaarvoice. None of them combine these seven properties in a single product.
Trustpilot collects seller reviews. Judge.me and Yotpo collect product reviews. Vendably Trust collects all three types on a single independently moderated profile.
Three review typesPost-purchase invitations carry an HMAC-signed token tied to a DataHub transaction ID. If the token is absent or expired, the submission cannot be marked as verified. Trustpilot verifies by email domain. Vendably verifies by transaction record.
HMAC + DataHub transaction IDVendably generates the Google Product Review Feed (XSD schema 2.4 XML) through DataHub. No separate connector. No manual import scheduled on the Google side. The same pipeline that distributes your product data distributes your review ratings.
Google Product Review Feed XSD 2.4When a review is flagged, Vendably staff hold and exercise the arbitration decision. The merchant cannot remove a review by raising a dispute. The outcome is published and logged.
Staff arbitrationVendably scores every published review at submission time. Scores aggregate into 30-day rolling sentiment percentages per product and per seller. On the full platform, those signals surface through the Intelligence dashboard.
Sentiment signal loopTrustpilot Plus allows 300 invitations per month. Trustpilot Premium allows 1,000. Vendably Trust has no invitation volume cap. A merchant sending 3,000 post-purchase invitations per month pays the same rate as one sending 300.
No invitation capTrustpilot, Reviews.io, and Yotpo are standalone products with standalone contracts. Trust is included in the Vendably platform subscription alongside DataHub, Channels, Intelligence, Site Search, Ad Management, Social, and Content. One subscription. No second invoice for reviews.
Bundled platform subscriptionEvery invitation carries an HMAC-signed token tied to a DataHub transaction ID. If the token is absent or expired, the submission cannot be marked verified.
The DataHub feed pipeline records the transaction ID. No action is required from the shopper at this point.
After fulfilment, the merchant dispatches a Vendably-generated invitation link. The link carries an HMAC token signed with the DataHub transaction ID. No transaction, no valid token.
Clicking the link opens the review form. The review is cryptographically bound to the transaction record. Submitting without the token produces an unverified submission.
Vendably verifies the HMAC signature before publishing. Verified reviews carry the verified-purchase mark. Trustpilot verifies by email domain. Vendably verifies by transaction record.
Read the full verification methodology →Vendably operates moderation as a public-trust institution, not a merchant service. The criteria, flag codes, SLA windows, and arbitration outcomes are all published.
Every submission passes through Vendably's automated content pipeline. Checks include toxicity scoring, profanity detection, PII identification, and content guideline compliance. A pass publishes within minutes.
When auto-moderation cannot determine compliance, the submission holds in a staff-review queue. Vendably staff assess against the published content guidelines. Reasons for rejection are logged with a standardised flag code.
A merchant or reviewer may raise a dispute. Vendably staff hold and exercise the arbitration decision. The merchant cannot determine the outcome. Both parties receive the decision and the reasoning. The outcome is logged.
A verified GDPR right-to-erasure request anonymises personal information from the review record. The rating contribution to the merchant's aggregate is preserved. Vendably cannot remove a published review on a merchant's commercial request.
Read the GDPR statement →Vendably Trust is a reviews platform with its own subdomain and its own public identity. It is part of the Vendably platform subscription and is operated by Vendably, the company that runs the DataHub feed infrastructure used by merchants distributing products to Google Shopping, Amazon, Meta, and twenty-three other destinations.
The verification model depends on DataHub. The HMAC-signed invitation token that ties a review to a real purchase is generated from the DataHub transaction record. Without that pipeline, cryptographic purchase verification is not possible at the mechanism level. It is not a badge of intent; it is a consequence of the infrastructure.
Trust is the reviews platform. Vendably is the operator. Merchants publish. Shoppers read. Vendably arbitrates.
Trust is part of every Vendably platform subscription. See what else the subscription covers at vendably.com/pricing.
Data drawn from published pricing as of May 2026. Trustpilot pricing in GBP at published sterling equivalents.
| Capability | Trustpilot Plus | Reviews.io Grow | Vendably Trust |
|---|---|---|---|
| Price | £251/month (annual) | £235/month | Included in Vendably platform subscription |
| Invitation cap | 300 per month | 5,000 per month | ✓ No cap at any plan |
| Review types | Seller only | Seller + product | ✓ Seller, product, and service |
| Google Product Review Feed | ✗ Not at Plus tier | ~ Separate connector required | ✓ Native DataHub destination, XSD 2.4 XML |
| Independent arbitration | ~ Algorithmic; staff review not published | ~ Flagging available; arbitration model not published | ✓ Vendably staff arbitrate; merchant cannot determine outcome; decision logged |
| Contract structure | Annual commitment; per-domain | Month-to-month or annual | Month-to-month or annual (17% saving). No per-domain pricing. |
| Intelligence loop | ✗ Data stays within Trustpilot dashboards | ∼ AI summaries within Reviews.io only | ✓ Sentiment scores feed Vendably Intelligence dashboard |
Judge.me is a Shopify-only reviews app at $0 to $15 per month. It covers product reviews only, has no seller review type, no service review type, no independent arbitration model, and no GDPR right-to-erasure workflow. For Shopify-only merchants who need product reviews only and do not need Google Product Review Feed through their product pipeline, it is a legitimate price-leader option. For merchants on WooCommerce, BigCommerce, or a custom stack, it is not available.
Vendably Trust accepts its first cohort of merchants in August 2026. Founding merchants receive a Vendably-staff-led migration of their existing review history from Trustpilot, Reviews.io, Yotpo, Judge.me, or Google Customer Reviews at no cost. After the founding window closes, migration moves to self-serve via the platform's import adapters.
Founding-cohort intake closes when capacity is reached. The Vendably migration team operates a fixed throughput; intake is queued on a first-come basis.
Vendably bundles Trust with the rest of the platform: DataHub, Channels, Intelligence, Site Search, Ad Management, Social, and Content. One subscription, one price, one contract. See platform pricing on vendably.com.
Already on Vendably? Trust is included. Open the dashboard.
Vendably operates Trust as a public-trust institution, not a merchant marketing tool. That distinction has operational consequences. Vendably cannot remove a published review on a merchant's request. Vendably can anonymise personal information from a review record on a verified GDPR erasure request. Vendably publishes the criteria, the flag reasons, and the SLA windows that govern every moderation decision. When Vendably makes an arbitration decision, both parties receive the outcome and the reasoning.
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Trust opens to its founding cohort in August 2026. Founding merchants receive their review history migrated by Vendably staff at no cost. See what the founding offer covers at /for-merchants/.
